Revamping web experience for Radiant Logic
Radiant Logic, the identity data experts, helps organizations turn identity data into a strategic asset that drives automated governance, enhanced security, and operational efficiency. The objective was to revamp the site to enhance brand recognition, dominate the sector, and offer clear paths for generating leads.
Radiant Logic
UX Design lead
3 months
Figma, Google Suite, UXPressia
Competitive analysis
User journey
Site IA
Wireframe prototype
Design system
Dev handoff
Challenge
The company's web presence was ineffective in building brand awareness
The website was outdated, difficult to navigate, and did not accurately reflect the company's brand identity or value proposition, potentially losing customers to competitors.
Results
The web redesign helped Radiant Logic improve the overall user experience by making the website more intuitive, easy to navigate, and visually appealing.
This allowed visitors to understand better the company's products and services and their value proposition.
55%
Reduced bounce rate
50%
Increase in time spent on website
43%
Increase in conversion rates
Design Process
Research and analysis
Analyzed the client's website and their competitor's based on UX heuristics like information architecture, trust-building, credibility, lead-generating website design, user flow, and usability heuristics.
User journeys
Developed user journeys to establish the right conversion strategy that aligns with the persona and project goals, ensuring users see and consume the right content to guide them along their journey and highlight opportunities to enhance the overall experience.
Information architecture
Collaborated with SEO team, and developed navigation model & site IAto ensure the following:
Highlight all the pages that need to be indexed on the website.
Consistent URLs for easy long-term site maintenance & help with SEO.
Create net new pages to help achieve conversion & map back to the strategic goals.
Wireframing and prototyping
Designed high-fidelity interactive wireframes to visualize the new layout and navigation, iteratively refining them based on feedback.
Visual design
We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the website. We also created a robust component library to maintain design consistency in future updates.
Conclusion
The Radiant Logic website redesign successfully addressed the lack of leads, resulting in a more intuitive and user-friendly experience. The improved website design led to increased user engagement, and lead generation, demonstrating the value of a well-designed template for UX designers.
Before and After visuals:
