The designer behind the work
I believe great design is invisible — it removes friction so quietly that users never think about it. My job is to make complexity feel effortless, not to decorate it.notice
Being a self taught painter, it has taught me how to see negative space — I bring that same eye to interface design. With a formal background in Industrial design, & UX design I bring rigorous practice to every engagement. I have built and led projects across many creative disciplines from industrial design to interior design to web experiences.
HARD SKILLS
Figma
Sketch
Adobe Creative Cloud (CC)
HTML|CSS
Framer
Webflow
Google Suite
TECHNICAL SKILLS
Data Analysis
Mobile Design
Prototyping
Wireframing
Accessibility (WCAG)
UI/UX Design
QA
SOFT SKILLS
Team Collaboration
Leadership
Process Management
Communication
Problem solving
Jen Marostica
UX Director, ROI•DNA
"I can't stress enough how proud I am of your leadership skills and the work you have done on recent projects. You took a project that was stalled and spinning, completely owned it and got to a place where the client launched a whole website refresh in an unbelievable timeframe."
Ruben Badillo
Strategic designer
I had the opportunity to work with Ananya and it was a great experience. She always demonstrated a great mastery of UX design, brought great ideas to the team and taught me a lot. The clients we work with have always loved her work and she left the name of the company on high. She would be a great asset to any team.
Anonymous
360 Peer review, ROI•DNA
"In meetings, Ananya shines as a trusted partner and presenter. Her knowledge, professionalism and ability to add valuable context to discussions make her an invaluable asset to our team. Clients trust her expertise, and her contributions greatly enhance the quality of our interactions."
Shasta McBride
UX Designer
"I loved working with Ananya and would highly recommend her. Ananya is a hard worker, solid strategist, and designer, key elements needed in a strong UX Lead. She presents with calm and confidence to clients and is good at explaining ux strategy alongside her designs. Ananya is confident in her design methodology which clients also appreciate. She taught me and the team a lot about ux design with everything from stakeholder interviews to visual design in Figma prototypes. Most of all, Ananya is a joy to work with."
Anonymous
360 Peer review, ROI•DNA
"Ananya's innovative thinking and project management skills have been invaluable in finding more efficient ways to accomplish our goals. Her dependable nature and ability to streamline processes contribute significantly to our team's overall efficiency and effectiveness."
Client - Lightstep
Lightstep
"We are grateful for Ananya for her excellent work as always."
Anonymous
360 Peer review, ROI•DNA
"Ananya does a wonderful job presenting and having answers on spot. Even during difficult conversations and client pushback, she does a great job staying true to our recommendations and does great staying on track finding a happy mix of doing what ROI thinks is best vs. what the client ultimately wants."
Heidi Darling
Former CMO, ROI•DNA
"Ananya is a natural when it comes to strategy and UX."
Anonymous
360 Peer review, ROI•DNA
"Ananya works hard to understand every aspect of a new project; she combs through countless client-provided onboarding documents, reviews tons of competitors websites, listens to conflicting client feedback.. all resulting in comprehensive, well thought out deliverables."